Why Entrepreneurs Should Invest In Their Health

Health is a profitable investment that one can commit to. It is the dynamic equilibrium between the physical, mental, and emotional aspects of human existence. Accordingly, the benefits obtained from investing in your health are multidimensional. As such, most people find it easy to take the first steps, but it is often hard to stay motivated due to various reasons. 

There are a lot of widespread misconceptions. A common misconception is that health is desirable but not necessary. For someone trying to keep up with a pile of paperwork and approaching deadlines, wellness is only an option. As an entrepreneur, you’re putting in hours and hours of work that is physically and mentally demanding. At the end of the workday, you are exhausted, and you run out of energy that you can no longer consider health a high priority.  

Another factor is that the changes we want to see are not immediate. The world of automation has made us feel entitled to fast results. So, when something is not working the way we want it to be, we want to move on to the next guarantee. 

People fail to see that neglecting your health can negatively impact your whole life, including your ability to focus on a task and time spent with family.  

This is where Wendi Michelle comes in. She is an Entrepreneur, Published Author, and Precision Wellness Specialist. Wendi addresses the cookie-cutter approach that the health industry provides. She uses an individualized approach with measurable outcomes and constant reassessments. That way, the strategy that she lays out for each individual is easy to stick to. She recognizes the uniqueness of each person and focuses on the specifics. That’s precision for you.  

Furthermore, Wendi and I talked about how every entrepreneur should invest in their health to become a top performer. We also talked about other medical advancements that we can take advantage of. 

Episode Summary 

  • Taking good care of yourself and maintaining healthy habits can significantly improve the quality and quantity of your energy and your ability to focus and perform a task.  
  • Precision Wellness is a medical approach that involves individualized care by identifying specific patient goals, setting a metric, strategizing, and reassuring.
  • What we tell ourselves becomes a blueprint for our bodies. Gaining control over the mind and body connection is a powerful skill to perfect.  
  • Take advantage of medical advancements, such as wearable technology and testing. 

Covered in This Episode 

[01:34] Wendi’s Health Story 

[05:25] Precision Wellness 

[09:40] 4 Steps of Precision Wellness  

[14:53] Health Thief #1 – Food Intake 

[16:13] Health Thief #2 – Movement 

[18:46] A Quick Intro to the Microbiome 

[19:30] Let’s Get Precise – Get Tested  

[20:24] Blood Glucose – Glycemic Index 

[25:11] Heart Rate Variability (HRV) 

[28:48] A List of Wearable Devices 

[33:24] Miracle Cures and Why They’re Actually Harmful 

[39:02] Go-to Exercise and a Shift in Mindset 

[44:50] Top 4 1-for-100 Supplements  

[51:54] Final Thoughts 

[53:14] How to Contact Wendi Michelle  





Elite HRV 

The Tim Ferriss Show: #340 Paul Stamets — The Mushroom King on Medicine, Psychedelics, and Saving Humanity  

Guest Information 

Website: https://www.wendimichelle.com/ 

Twitter: https://twitter.com/1wendimichelle 

Instagram:  https://www.instagram.com/1wendimichelle/ 


Twitter: https://twitter.com/1wendimichelle 

Instagram:  https://www.instagram.com/1wendimichelle/ 


Episode Transcript

Chris Ippolito 1:01 

Hi, Wendi. 


Wendi Michelle 1:03 

Hey. How are you? 


Chris Ippolito 1:04 

I’m doing great. How are you? 


Wendi Michelle 1:05 

So good, thanks. 


Chris Ippolito 1:07 

Welcome to the “Get Coached Podcast,” very excited to have you on, because this is going to be a bit of a different topic. We’re going to be talking about health. Rather than spoiling what we’re going to talk about, I’m hoping you could share your story as far as your career in the space of health, how you got there, and how you got to where you’re at right now. 


Wendi Michelle 1:34 

Sure. Thank you for having me, by the way. I’m really excited about this, as well. I have always been in the health and wellness industry, since I can remember I’ve always been interested in being active and so on. But got certified as a personal trainer in high school, started teaching people about supplementation, nutrition, and so on, and thought I knew everything. 


Then when I was in my mid-20s I started getting some strange symptoms that didn’t really make sense because I definitely was practicing what I preached. Little bit little these symptoms progressed, got worse, layered on top of each other, and at some point I became pretty much bedridden. I couldn’t really walk, I had seizures, I had a ministroke. Of course none of this stuff was of any consequence, we couldn’t figure out why this was happening. 


It forced me to really dig into my own health. In doing so, because I didn’t know what was wrong, I was reading about every condition, every possible reason that this could be happening, infectious diseases all the way to cancers and everything in between. Then taking this information back to doctors and asking them, “Well, what about this? Have we run this lab? How about this prescription, have we tried that?” I was really having to do all of my own work and they were just somebody to bounce things off of. Unfortunately there wasn’t a lot of help for me through them, except for that they were tolerating my questions. 


It was in that time frame, which went on several years, that I saw a lot of gaps in the health industry. Especially being in it, thinking beforehand I knew so much, and now I felt so ill-equipped to tell anybody anything about how to be healthy because clearly I didn’t know. I never talked to my clients about hormones, their immune system, or their microbiome, I didn’t learn that stuff. A lot of people, in the process of establishing what was going on as I’m asking these same questions to practitioners and medical professionals, they didn’t really know either anything about autoimmune diseases and why they happened, how to effectively deal with them, or the microbiome. There was a lot of issues in information, there was a lot of lack of information and understanding. 


I made it a pact that I would not even begin to start talking to other people about health ever until I felt like I knew enough to at least speak to a topic intelligently and/or had an expert I could refer somebody to so that they wouldn’t spend as much time as I spent going from person to person to person, spending ungodly amounts of money, and just their time. Especially when it’s in a very powerful time like that, in your 20s and 30s, that’s a lot of time to spend seeking information just so that you know you can wake up tomorrow, it just didn’t seem right. I spent five to seven years of just solid research and learning every different arm of medicine, from holistic, naturopathic, homeopathy, Western medicine, traditional Chinese medicine. You name it, I’ve researched it, I’ve experienced it, or I’ve met people who do it and ask them a lot of questions, as well. 


Now what I do is what’s called precision wellness. That is where I work with people individually to assess what their goal is and what it is that they’d like. Sometimes it’s not really a health issue, it’s more of a proactive, “Hey, I have a lot of responsibility in my life, I actually have this desire to be a high achiever, a peak performer. I want to make sure that nothing gets in my way. I’m proactively planning to be successful and I’d like at least to do as best I can to prevent anything from stopping this progress and what it is, this mission that I’m on, so to speak.” I work with people to help them establish those programs and protocols in their life, however that works out for them specifically. 


Chris Ippolito 6:17 

That’s awesome. That’s also why I wanted you on the show. For myself personally, as well as really the audience in which I’m building this for, entrepreneurs, aspiring entrepreneurs. If you’re an entrepreneur, you’re typically putting in a ton of hours. Right? Not only is it going to be physically demanding, but it’s probably more so mentally demanding. Right now my current circumstance is I’ve got a full-time job during the day doing 40 hours’ worth of work, but technically it’s like 45, or whatever it is. Then it’s evenings and weekends doing this, looking to build my own asset. The struggle that I’m having right now that I think a lot of other entrepreneurs would have is I just run out of energy. I’m so exhausted by the end of the workday that I really struggle to focus on the work that needs to happen. 


When we originally connected, that was instantly the topic that I wanted to talk about. Plus I’ve been interested in health and wellness for quite some time, just my priorities have shifted so much in recent months that it’s not as high of a priority for me. Which is not a great thing because, like I shared, I’m trying to build a business with a lack of energy right now. 


Maybe I’ll just ask you the question. Where is that place that you would start? You’re sitting down with somebody who is approaching you and saying, “I want to be a peak performer, I want boundless amounts of energy so that I can put in that work,” whether it’s an entrepreneur or a high-performance athlete. What’s typically that first area that you start looking at with them to see opportunities? Not necessarily problems, but opportunities. 


Wendi Michelle 8:34 

It’s a relatively complex, and has evolved over the last 15 years really, intake consultation type conversation. Where I ask questions that, in some cases, are seemingly irrelevant, right? Because it’s not really about, “Oh, I’m losing energy.” That’s a very superficial thing. There’s a lot of stuff that’s underneath that that I need to dig into in order to establish where can we start. Because for everybody that’s different, why one person is running out of energy and another person is running out of energy, or whatever goal they might have, right? Like I’m not recovering fast enough for maybe a high-level athlete. Or I just have brain fog, I don’t have very good word recall and I’m struggling to communicate, I feel like it’s different than it used to be. 


It’s more or less just listening to people, hearing what it is they’re desiring, and working through that in the detailed conversation to find out where we can start. Because for everybody it’s going to be different. That’s why it’s also precision wellness, is that it’s about finding out from that individual where those gaps might be for them and helping them to identify areas that they feel like they have untapped power or potential. 


That’s step one, is identifying those areas. They typically line up. The area that I want to improve is the area that I have this personal belief that there’s more and I want the more, “How do I get the more?” We identify that. 


Then we rate it on a scale of 1 to 10. Because I’m a firm believer that you can’t make progress if you don’t measure. If you don’t know where you start, how do we know we got better? Let’s say we’ll use energy as an example just because you brought it up. If I asked you right now, “On a scale of 1 to 10, where do you think your energy is versus where your potential is?,” what might you say? 


Chris Ippolito 10:47 

Well, it depends on the time of the day. The funny thing is near the end of the day, like the late afternoon, I would say my energy level is a two. But then I’ll have dinner, I get up, and move around. Especially in the evenings where I have a call, I almost go into conservation mode, if that makes any sense, because I know that I’m going to need a little bit more energy when I’m on the call because I want it to come across that I have energy, though by the time we’re done in this call I’ll probably end up crashing. Right now the way I feel, I feel like I’m at a seven to eight. 


Wendi Michelle 11:31 

Okay, based on that answer, especially since I’ve talked to you a couple of times since we initially connected, as well, you’ve mentioned the afternoon. That is a recurring theme for you that seems to come up, even though there’s other times, too, where you notice the lack of energy. But the afternoon seems to be the one that comes up the most naturally, and two is a pretty low number. How can you be effective and efficient in the afternoon when you still have a couple hours left before you need that family time? It’s a two. 


Then that’s how it’s been rated. Then the next step is commit to a level, at least one, to level up by one point every day. Meaning if it’s a two, tomorrow your commitment to yourself is to level up to a three. Then we work on how, what are the methods that we’re going to try to get you to a three. I don’t necessarily need you to be a four tomorrow, and you don’t either, you’re going to be pumped about a three. A three is going to be a major needle mover for you. We’re going to figure out ways to get you to a three, and then the next steps then become re-evaluate and recommit. 


We’ll start to see those levels coming up in the afternoon, then the best part about that process is that you start to see other things in and around that improve, as well. Everything levels up. When the thing that you feel like you’re not tapping into fully starts to level up, everything else does, too. If it starts to take away from other things, we know that’s not the right space and we have to go after something different. 


Chris Ippolito 13:08 

Yeah, that makes a lot of sense. Because, again, speaking just from the personal side of it, and I know a lot of people listening probably feel the same way, especially that afternoon crash, I would say that is probably one of the more common time frames for a lot of people when they say, “All my energy is gone, it’s the afternoon, and I don’t really know what to do.” But the way it ends up impacting the other things, like you said, is my focus for work is nonexistent. I end up having to make sure that I save work that doesn’t require a lot of focus. But if I don’t have that kind of work, then it’s like, “Well, what do I do?” 


Then the other area that I would say that it definitely affects me is the family, like you said. It’s like, okay, now finally I’m done with work and it’s like I want to go spend some time with my wife and my son. It’s just like, “Ugh,” I’ve got no energy. But I almost force myself, it’s weird. I push myself a little bit, then all of a sudden the energy starts kicking in. 


But I don’t want it to be too much about me. I want to use me as maybe an example for some of things. 


Wendi Michelle 14:23 



Chris Ippolito 14:24 

A question I’m curious about is, from your experience, what are some of the more common, I almost want to call them, thieves of energy or of health, actually, in general? I know that might be a very generalized question, but what are some of the more common things that the average person is doing that’s having that significant negative impact on their life? 


Wendi Michelle 14:53 

I’m going to have to go with food as my first one because there is so much power in our nutrition choices, it can make or break the day. It takes some time, obviously, to build up. Let’s say you are making less than ideal choices because you are limited on time, limited on money, or resources. Then I all of a sudden come in and switch some things around. You might not feel that energy shift immediately, but over the course of a week or two it’s going to make a huge, huge difference. 


It’s not even just the content of the meals per se, but the timing of the meals. In some cases some people, they really thrive on a longer fast period, specifically men. Not so much women, our blood sugar levels are distinctly different because of our hormones. But for men, a lot of men really thrive and can get into a flow zone when they have been fasting and have just a little bit of fat and some coffee in the morning. That’s not everybody, that can be an individual thing. But it goes back to just the nutrition piece, “Food or not food? If food, what food and how does it get timed in accordance with the rest of the day?” 


The other thing would be movement. When people haven’t moved yet, they haven’t got blood flowing, it’s affecting how they’re thinking, it’s affecting how they’re feeling, it drives everything. Whether or not you exercise in the morning or you don’t, that’s going to make a huge difference, too. 


Those seem very elementary, they’re not mind-blowing statements. I’m sure this is not surprising to many people. But I do think that because we rely so heavily on this mass overarching “everybody do this thing and you’re going to be well,” they’re tired of hearing that because they’re like, “I did the food thing and it didn’t work,” “I did the exercise thing and it didn’t work,” or, “I bought all the supplements and it didn’t work.” Well, because that was a very blanketed solution. But when we get more specific, then we can tailor it to the individual. Then they can get some of that energy back and there isn’t such a pull on their health because they’re just trying the blanket solutions, they’re actually able to utilize some more of the advanced technology and science that we have access to. 


Chris Ippolito 17:24 

Yeah. I am so glad you said that because that has been, I would say, my biggest, I don’t even know if I would call it frustration anymore, it’s just more my observation on the world of nutrition and nutritional sciences. Is that when you listen to the masses, the masses say, “You should eat this, this, and this,” and that’s for everybody. Whereas when I started really getting into this, Tim Ferriss was good for this because he has such a wide variety of people that come onto his show, then I go and dig deeper into his guest’s career. 


But I started learning more about the things of the microbiome and how not everybody’s microbiome actually reacts the same way with different kinds of food. The example that they gave was what’s considered a staple healthy food, kale I think it was, the example. They were saying, “Kale we all say is healthy. However, your microbiome and my microbiome might be different in that for you it’s good, but for me it’s actually toxic.” It sounds like you’ve got some experience there, do you mind sharing that a little bit? 


Wendi Michelle 18:46 

Sure. There are actually two areas that I’d love to speak to. You’re right on as far as the microbiome. The microbiome is really what sets us apart from each other, and specifically when it comes to diet. But in general, and overall, it is a huge part of our individual fingerprint. How we respond to different foods, absolutely. How well we break them down, is there any issue with digestion, is there food that’s getting through our intestinal wall and floating through our bloodstream. There are so many factors that if we just strictly looked there, you really need to get precise for that individual. There are some really great testing opportunities and options for that if somebody wanted to get very specific. 


Chris Ippolito 19:30 

Can we touch on that real quick before I forget to ask? 


Wendi Michelle 19:33 

Yes, absolutely. There’s a company that I think is the best as of this point right now, it’s called Viome, with a V. Yeah, Viome is, I think, the leading in science and research. Of course it’s a rapidly evolving study and we’re learning every day about the different strains of bacteria in our gut, what they do, what role they play, how do we diversify that population, do we want to diversify that population, and, based on where we live or our goals, how much can we hack that microbiome to get what it is that we need. We’re still learning. But if you wanted a benchmark, going back to what I was saying earlier, you can’t really tell if you’ve improved if you haven’t measured it from the beginning. It’s a great place to start, Viome is good, I do like them a lot. 


Then the other area is our blood glucose levels and monitoring our blood glucose. This is something that I found very fascinating, and I continue to. When I first started doing nutrition as a personal trainer and really studying nutrition, I learned about the glycemic index. I learned that there’s a scale from 0 to 100 and all foods land somewhere in the middle as to how much of an impact it has on your blood sugar. Maybe you choose a banana, but the banana has like a 50 glycemic index. You’re going to get a good spike, but then you’re going to get a crash. But then if you choose grapes, then you get a bigger crash. Or whatever it is. Watermelon is so bad because it’s such a high sugar ration and you crash, you might as well just have a Snickers bar. I’ve heard everything. 


What I love to tell people now is that we know the glycemic index is really just a basic measurement system, but it doesn’t mean much to the individual because everybody processes food differently and their blood glucose responds differently. Now we can get things like continuous blood glucose monitors. There’s this company that I love based out of Chicago, they’re relatively new, and they’ve been able to expand and scale continuous blood glucose monitor options and offerings to people in every state. Whereas before you’d really have to have diabetes to even be able to get one of those. Some people can talk their doctors into that, like maybe Tim Ferriss could talk his doctor into that, but it’s not something that the majority of us have access to. But this company does. 


You wear this continuous blood glucose monitor, I believe they have a three-month or a six-month program. All of that data, that continuous data, is being fed back to the database and there’s a dietician who’s watching it. You’re logging your food and she’s getting real-time feedback about how that particular food is affecting your blood glucose. Blood glucose has a lot to do with our energy during the day, our motivation, and our focus. It doesn’t really matter what you’re looking to improve. If you know what foods are going to tank you, that’s very powerful information. But we don’t know that unless we’re monitoring it on a continuous basis. Even if I was to prick somebody’s finger right after they ate something, and then an hour after they eat something it still isn’t as accurate. 


That’s great technology to incorporate that’s going to give people a lot of information relatively quickly so they can fast-track whatever goal it is that they have by six to eight months. Which is huge, especially when you’re talking about entrepreneurs who are like, “How can I squeeze the most out of the few things that I have time to do?” That is a definite game change. 


Chris Ippolito 23:17 

Yeah. What’s the name of the company? 


Wendi Michelle 23:20 

It’s called Nutrisense, and I’ll send you a link to that one, as well, so you can put it in the notes. 


Chris Ippolito 23:23 

Okay. Yeah, I want to make sure to include that in the notes. That’s excited because I remember thinking, this was years ago, as far as like, “Wouldn’t it be awesome if there was a way to basically constantly monitor your body and the micros and the macros that you need?” This is obviously a little bit different because it’s glucose, but that’s a step in the right direction. Where eventually we’ll have wearable technology that will be on us and it will just feed information to the apps on our mobile devices. Still, whether it’s going to be a person on the other end, maybe eventually some AI, or machine learning, we’ll start getting notifications like, “Ding! Your blood sugar is a little low, go eat this food. Because based on your microbiome, this is the best food you could be eating.” That gets me so excited. 


Wendi Michelle 24:26 

Same, same. 


Chris Ippolito 24:27 

Because to me that is where nutrition needs to go so that we can get rid of all this absolute garbage information that people are pandering and taking advantage of the misinformation that’s going on there. As you can tell, I’m getting worked up about this. 


Let me ask you a question. On that subject actually, what is something, besides this blood glucose level monitoring, what are some of the other advancements in health that you get excited about and hope become more mainstream? 


Wendi Michelle 25:11 

For sure HRV. HRV is an easy answer for me on that, that’s your heart rate variability. It’s the activity that’s occurring in between heartbeats. Which, believe it or not, it’s a lot of stuff that happens in between each heartbeat. It’s the information that is tracked with a fetus. When a woman is carrying a baby, they will look at the heart rate variability as they’re checking the health of the fetus. Then we’re born, and then nobody looks at it anymore. Why was that information significant enough, beyond just heartbeat, but then we’re born and we don’t look at that anymore? Now a lot of these wearables include an HRV element to it to track your heart rate variability. 


It is a direct insight into your autonomic nervous system, the stuff that just is the programs running, breathing, heartbeats, all the different things that you don’t have to think or remind yourself to do every day. But it’s also the stuff that when you have stress, like you, me, or other people who are just trying to perform at their highest level, we have very strong wills, we have really strong minds, we have determination, and we have these mindsets where we’re going after this, it doesn’t matter. If I have to crawl across the finish line, I will crawl across the finish line. If I have to go with tears, sweat, and all the things to jump for my victory photo, it doesn’t matter, I’m coming that way. The problem is when you have that mind frame, you don’t see or experience some of the cues from the body that, “Hey, there’s a bit of an issue going on here. If we don’t slow down, this is going to not just slow us up, this is actually going to knock us out.” 


For, again, same example, people like us, getting knocked out of the game is not part of the plan. We don’t want to be slowed down either. But wouldn’t it be great if we knew how to adjust the gas pedal based on are we getting close to being knocked out, is this time to take a little bit of rest so that I can continue, or do I want to push things until I truly crash? HRV is exactly that, it’s an indication of how healthy your autonomic nervous system is doing. The things that your brain doesn’t want to talk about, your body is talking about it. It will give you an indication of, okay, maybe you’ll see HRV drop a bit if you’re starting to get a little bit of a flu or some kind of illness, maybe there’s something going on emotionally, maybe you have some emotional stress, or you have some mental stress or something, you’re not sleeping well. Things like that, you’ll start to see your HRV go down and it will happen before you actually crash. 


Well, it’s great for athletes, too. I have all of them on some kind of monitor for HRV, as well, because it helps me establish how they’re recovering, and when and how much they should train. Because if their HRV is low, their risk for injury is that much higher. That’s a day where they might need to back off a bit just until their autonomic nervous system can catch up with their mind, so to speak. 


Chris Ippolito 28:35 

I’ve heard of this before, I think it was Tom Bilyeu who was talking about it. Anyways, how do you monitor that? Are there devices that allow you to monitor? Okay. 


Wendi Michelle 28:48 

Yeah. You can do a couple of different ways. One, it’s an app, I’ll have to send you the link. It’s “HRV” something. I’ll send you, that’s not very helpful. But there’s an app and you can actually get a chest strap similar to what we used to wear in the gym to monitor our heart rate. Well, you wake up in the morning, put the chest strap on, turn this app on which is Bluetooth to the chest strap, one minute it will give you an HRV reading. Then it tracks it in the app and it actually gives you a number, or a color. Like green means go, yellow is take it easy, red is you probably should stay in bed or, if you can, hang out around the house today, or whatever the case may be. That’s one way to do it, the simplest and the cheapest way to do it. 


The other way is a wearable Whoop, which it’s a wristband that you wear all the time. 


Chris Ippolito 29:48 

L-O-O-P, right? 


Wendi Michelle 29:50 

It’s Whoop, W-H-O-O-P. 


Chris Ippolito 29:53 

Oh, Whoop, I thought it was “loop.” Okay, Whoop. Okay. 


Wendi Michelle 29:55 

Yeah. That one is really awesome, I wear that one. That one, I believe their technology tracks the most data per minute, more than any other tracking wearable on the marketplace. In the wearables, they’re where Viome is in microbiome studies. You’ll see a lot of the athletes wearing Whoop. You just sleep with it and it gives you not just HRV information in the morning, but it’s also telling you how well you slept, how long you spent in deep sleep, how long you spent in REM sleep, how many disturbances while you were sleeping. Then when you get to the gym, go into the app, turn on whatever activity you’re about to do, and it tracks your activity, tells you how many calories you burned, approximately, where your heart rate was, how long you were in a particular heart rate zone, and so on. 


It’s the catch-all. Whoop is great for that because you don’t really have to think too much about it, it covers most of the bases, and it’s just on your wrist. I think that they have relatively low payments, it’s just a monthly payment, a membership fee, and the wearable comes with it. You’re not having to put out a whole bunch of money for the watch, and then you pay monthly for it. I think it’s just all wrapped up in one. 


Chris Ippolito 31:12 

Right. That’s smart, that’s really smart, actually. 


Wendi Michelle 31:15 

Yeah, I like that, I think that’s a great way to do HRV, as well. 


Chris Ippolito 31:18 

Cool. Yeah, that sounds really interesting. Especially if it’s a monthly subscription and affordable. Because obviously, like you said, if we can get more insight on how our bodies are operating and know when we can push it versus when we need to scale it back, I just feel like that’s such important information. Then combining that with something like just understanding how your gut works and actually what are the best foods for you, or the foods to avoid, I feel like just even those two things alone would probably create some significant results for the average person. 


Wendi Michelle 32:02 

Significant. Don’t forget the amount of energy that you’re not spending on thinking about those things now. You just start having this additional energy bank to use because you’re subconsciously not wondering, “What should I eat?,” “Is this the right thing?,” “Oh, I shouldn’t have made that decision, now I’m feeling really bad about that decision.” There’s so much energy that goes into that subconscious ruminating over the food, the activity, “Did I sleep?,” and “Am I expressing myself?” To just know that if you want to tap into that data, that information, it’s there. That frees you up mentally to do what it is that you’re trying to do at the best and the highest level possible. 


Chris Ippolito 32:55 

Right. Cool. I’m excited to look into this stuff now. On the flip side, what are some of the things that are happening right now in the health and nutrition space that are, in your opinion, just the things that you want to die as quickly as possible, to disappear and never show their faces again? What are some of the more negative things that are occurring? 


Wendi Michelle 33:24 

I think anything that is a miracle cure. There are so many pills you can supposedly take or things you can supposedly do that will fix whatever problems you have overnight. Those things, they just need to go in general. There’s not one I can think of off the top of my head because it’s constantly changing. Depending on when somebody listens to this, there’s probably a new one anyway. There’s no magic pill, there’s no magic supplement, there’s no magic at all. Our bodies are incredible, they do miraculous things day in and day out. There’s no shortage of miraculous things occurring. It’s just are we in alignment with the miracle that we are in order to give our bodies the opportunity to perform at its optimal level or are we holding it back. That’s the only difference really. 


I will be very excited when I don’t have to undo a lot of the false understandings about nutrition, aesthetics, exercise, but specifically nutrition. There are so many crazy beliefs out there about, “Well, I heard if I have this, then this is going to happen to me,” or “I heard that GMOs are bad. I can’t really afford organic fruits and vegetables, but I can buy the packaged products that are non-GMO,” and meanwhile the ingredient list is miles long and they’re not thinking about that. It will be a really great day because people will be so much more free when they’re not trying to go after an overnight miracle, they’re just in awe of what their body can do in general, and they’re trying to work alongside that. 


Chris Ippolito 35:23 

Yeah. I think that will be a good day, too. The optimist and utopian side of me thinks that if we can get more affordable technology, already what you’ve shared, right? Like Viome. “Womb,” was it? 


Wendi Michelle 35:44 



Chris Ippolito 35:44 

Whoop, that’s what it was. Whoop. The blood glucose monitor. As we get more of these types of technologies in place and it becomes more commonplace for everybody to have, similar to a mobile device, you would think that all that stuff will go away because we can basically talk to our bodies and go, “Well, what do you want?” Right? Or our bodies are going to tell us what they want, or when we go or stop. But I think that we’re always going to have that garbage, just it’s going to start changing. It’s really disappointing because as difficult as it is even mentally for people to put the effort in, stay disciplined to stay healthy, stay active, and all that stuff, then we start getting more and more tools to help us with that, the other side of the market is going to just create more and more things that are going to be wanting to pull us the other direction and cause damage to us, really. That’s really disappointing, but not much we can do about it, that’s the way it works. 


Wendi Michelle 36:58 

That, and also people. Humans do a really great job of insisting on instant gratification. We are just as self-destructive. Because, as a business owner, if I don’t see a need or a desire for something, why would I build a business around that? If I didn’t think anybody was going to come buy it or come knocking on my door for it, well, if it doesn’t make money, it doesn’t make sense, right? 


The industry has grown to the extent that it has because humans, because we want the easy way out, we want the easy solution. Because to do things right, anything worth having is hard work. People don’t want to do that work, especially when it comes to food and stuff, because it’s deep work. It seems very superficial, but the stuff that people struggle with around food and exercise is actually deep work, it is not just about, “I don’t feel like it.” “Well, why?” It’s so crazy how many levels I can get from a very blanket overarching statement like that. As long as we don’t want to do the hard work, there’s always going to be business opportunity for a magic pill. 


Chris Ippolito 38:24 

Right. It’s very true. What about on the side of fitness? We’ve talked a little bit about nutrition. On the side of fitness, in the case of an entrepreneur who’s really struggling, in their perception anyway, struggling for time to set aside to exercise. What’s a go-to exercise that you would tell somebody to start with to at least form the habit, and then build upon? Is there a go-to exercise that you recommend? 


Wendi Michelle 39:02 

I’m going to answer this two different ways because I want to cover it from two different angles. The first one is more practical and for people who just want an answer, I think kettlebells are amazing. You can get a kettlebell and throw it wherever you are, at your desk, in the kitchen. Put them around your office, put them around your house, and just commit to doing 25 kettlebell swings every time you pass it. That really engages almost every single muscle group of the body when done correctly, please make sure that you’re doing it correctly and that it’s not a two-pounder. There’s work involved, of course. But that’s very simple, practical, no extra time spent. Because what is 25 kettlebell swings really in the essence of time? Maybe a minute. Unless you get really, really good, and then you’ve got 30 seconds, right? That’s a very practical answer. 


The other one though is also to try to shift the mindset about what is exercise. Because I don’t think that we really have evolved to the extent of which exercise has to be in a gym, that it has to be lifting weights, or it has to have dumbbells or a treadmill. I really firmly believe that we’re supposed to be outside and playing like we did when we were kids and it was recess. When we need to get out, we need to blow off steam, we need to find joy, we need to experience something fun and adrenaline rushing. It’s play. 


I tell the majority of my clients, “Just go play.” “What does that even mean?,” and it takes them some time to figure that out. But once they remember, “I actually really loved the monkey bars when I was little,” now all of a sudden they join a gymnastics class, they’re doing work on pull-up bars and whatever, they’re having fun. It’s not even like exercise and they don’t even mind taking the time anymore because it’s something that they really look forward to. Then it just creates for them a solution without even having to necessarily incorporate “exercise,” they just have movement. I think that that’s an effective strategy, as well, is to redefine for the individual what is exercise. Then if it brings you joy, then go do that. 


Chris Ippolito 41:24 

Right. I very much appreciate that answer because I think the idea of using play as exercise, or your exercise being playtime, I would assume not only is it taking care of you physically, but it’s also a great mental thing, right? Because if you’re going to the gym and the only reason you’re going there is, “Ugh, I need to exercise,” and you go in with this mindset that you’re like, “I just have to do this,” I’m sure it’s beneficial in the sense that you’re physically moving and exercising, but mentally it just feels like you’re almost expending so much more extra energy because you’re having to convince yourself to go, do it, and enjoy it, even though you’re probably not. Whereas if you’re like, “You know what? I’m just going to go run with my dog and play fetch,” or something like that, you’re still exercising, but there’s joy almost in it and there’s this extra benefit that you get out of it. 


I do very much appreciate that answer and very much excited for the summer. Because it’s still cold here in Edmonton. 


Wendi Michelle 42:41 

Yeah. Well, it’s true what you say, too. We know this, science has proven it. That whatever we are thinking, our body is listening to us. If we’re thinking to ourselves, “Ugh, I don’t want to do this, this doesn’t do anything anyway,” our body is like, “Noted. It’s not going to do anything anyway.” There’s this dialog that occurs between our mind and our bodies and we forget that whatever we’re thinking, whatever we’re deciding, whatever our perception is, our body is ready to respond to that perception of environment. 


If I’m dreading going to work and I don’t like work, my cortisol levels will measurable be higher than if I change my mind and I decide, even if I have to fake it until I make it, change my mind and I decide, “I can’t wait, I love to be at work, I really love it,” or find something that I love about it, my cortisol levels are going to decrease. The expression of our very DNA is based on perception. Of course then any success from any type of exercise practice is going to go back to how did we feel about it while we were doing it. You can draw a correlation between how successful somebody has become and how much they were able to find enjoyment in it. It’s directly connected. When you just go and love something, you’re going to have great success. 


Chris Ippolito 44:10 

Yeah. The power of the mind, I think that’s another area that I’m excited to see, actually science dig even deeper into it as far as how powerful our thinking and our mind can be, and all the benefits and effects that it has on our health, success, life, and such. 


Just because this is such a broad conversation, I wanted to ask a question. What’s something I haven’t asked you that you would want to share with the audience? 


Wendi Michelle 44:50 

I think supplementation is something to chat about because I feel like a lot of people spend a lot of money there, especially now with biohacking and executives trying to figure their way around save time, feel awesome, be fully focused. It’s very simple to spend a lot of money quickly on either technology or supplementation. Supplementation is, I think, easiest because technology, I think, people are still trying to figure out, it seems a little bit overwhelming and like it’s going to take some time because there’s a learning curve to it. But supplementation you’ll be like, “What are the pills I can take?” 


I feel like there’s definitely a few that, if you can’t get your stuff from food, if you’re having a hard time getting all the nutrients in, or you’re having a difficult time really feeling like you’re powered up in every mitochondria of your body. That will take some time. Let’s say you’re even employing all these new practices, but that takes time at a cellular level for you to rise to the next level, right? What can you do under those circumstances? I think there’s a handful of supplements that really move the needle for everybody that you can’t get it from food, necessarily, or at the levels that we know scientifically will change things. 


One of them is colostrum. Which there is one particular supplement that I’ve been reading a lot about, learning a lot about this last, I don’t know, maybe this past year, and just really diving into the understanding of it and how it’s so effective. It doesn’t matter what goal it is, I think for the last year pretty much every client I’ve encountered it makes sense to suggest that they supplement with colostrum. There’s one particular extract within the colostrum called Augmentsodine, which it’s basically like the superhero of the colostrum and it has amino acids, immunoglobulins, and all of these things for your immune system. It’s extremely effective at increasing your IGF-1 levels and great for body composition, plus it’s also really good for depression. I mean it’s so vast, I really love that particular product. That’s a company called Fortizel. I love their product, but I love the people behind it, and that’s something that’s really important to me. 


Another one is NID/NIDH, it’s great for the mitochondria. It’s basically powering the cell. 


Chris Ippolito 47:25 

Is that one mainly for brain, am I thinking the right one? 


Wendi Michelle 47:31 

It does, yeah. When it comes to supplementation, I’m all about if I’m going to spend my money, I don’t want a one-for-one. I want a one-for-100. When I spend my money, I want to know that whatever I’m getting in return, because I understand the human body, it’s evolving all the time, seasons change, my immune system changes, and my stress levels change, I want to know that it’s going to adapt alongside me and I’m not going to have to keep going and getting a new supplement every time my life changes. Because god knows I’d have to have a new supplement every hour. Right? That’s a real thing. 


NIDH, it’s instant energy. Athletes use it, I use it all day long. When I’m really having to focus, I’m either researching, I’m writing content, or I’m speaking. It’s like a little lozenge, it just dissolves under your tongue and it’s instant energy. But it’s not like caffeine, it’s not jittery energy, it’s just cellular energy. But it also does things like recycles glutathione, which then reactivates vitamin C and it reactivates vitamin E. These are the nutrients that we need to be reactivated so that they can continually nourish us and do what they need to be doing at a cellular level. I like that. 


And then I also love chlorella, which is a seaweed and it’s also basically a food. It’s helpful to supplement. If you’re looking for nutrients outside of what you get from your food, it’s a great option because a good bulk of them is the food that they give astronauts because it covers almost every base. And, again, it’s not a one-for-one, it’s more like a one-for-100. 


If I was going to have supplements or recommend any supplements, those are my top three. Then of course, well, I have to add in mushrooms because I think mushrooms are phenomenal, as well. Reishi or turkey tail are great ones. Four Sigmatic has some really great coffees that are mushroom-based. I love that company because I appreciate that they’re really educating consumers. They met consumers where they’re at, which is at coffee, and they threw some mushrooms in to get the conversation going about how fungus is so effective for us and our health. Not just our brain, but our entire bodies are immune system modulators, which is exactly what everybody needs right now to modulate their immune system. Not to be too crazy, not to be suppressed, but just a middle-of-the-road balance. 


Those are my top four. I think that with those people would also see a pretty significant shift, as well. 


Chris Ippolito 50:10 

Tim Ferriss, I can’t remember the name of the guest, but he had an entire episode dedicated to fungi and the benefits of it. I learned a ton about that. I didn’t realize how ingrained fungi was in our ancient cultures, how beneficial it can be, and just some of the research that they’re doing in psilocybin and some of the psychoactive fungi out there. Yeah, it was very interesting. That’s one that I would highly recommend anybody who’s listening to this and found that part of the conversation really interesting, go find that, I’ll put it in the show notes. You’ll learn a ton about fungi and its importance to the human species. 


Wendi Michelle 51:02 

It was probably Paul Stamets, I believe that’s his name. 


Chris Ippolito 51:06 



Wendi Michelle 51:08 

I mean if it’s the one I’m thinking of, because he’s the go-to. 


Chris Ippolito 51:13 

Yeah, that’s his only thing, that’s what he does. 


Wendi Michelle 51:14 

Yeah, he’s a fungus expert. Yeah, he’s incredible, he’s amazing. I’ve been following his work for, I don’t know, 15 years. 


Chris Ippolito 51:22 

Cool, awesome. Well, Wendi, this has been an awesome conversation, I very much appreciated it. Coming out of it, I mean there was a lot that we covered, what would be the one thing you would suggest the audience start with and focus on to really start shifting that needle, like you said, and to level up? I like you said that because that’s what the whole show is all about, is helping people level up. What would be that one thing though you would suggest they focus on? 


Wendi Michelle 51:54 

I would say I’d go back to the same process that I take people through individually and one on one, which is to identify the area that they feel like there’s untapped power or potential in. Reflect on that, be real honest about it with yourself because it could be anything. Just find one, you don’t need to make a long list, because I would only want somebody to identify one out of the gate. Then rate it on a scale of 1 to 10 as to where it is. Then commit to level up at least one point every day. Then re-evaluate and recommit until their optimal, which would be a 10 or 11, as far as I’m concerned. I don’t know, I think the sky is the limit, like, “Where can we go, really?” But I think identifying those areas, rating them, making a plan for it. I think that within this show alone there’s at least one thing that we mentioned that they could choose as their one thing to level up, then re-evaluate, and recommit. 


Chris Ippolito 52:54 

Yeah, I agree. They could probably re-listen to the episode a few times a couple weeks in a row and go, “Oh, next, I’ll do that one next.” 


Wendi Michelle 53:02 



Chris Ippolito 53:03 

Yeah, I think that’s a great recommendation. If anybody wanted to connect with you, where is the best place for them to find information about you? 


Wendi Michelle 53:14 

Probably my website is going to be the best. I am on social media, on Instagram, but it’s hit or miss. I try to not hang out on social media for too long, to me it’s just such a time suck. I’m on there because I do love people and I love to create content, but there are so many other projects I’m excited about. My website, wendimichelle.com, “Wendi” with an I, is the best way to reach me. There’s a “contact” page, just reach out right from there. 


Chris Ippolito 53:43 

Awesome. Well, it’s been an absolute pleasure. I know that we could have easily talked for a lot longer because I had questions that I was like, “No, I have to hold back, I don’t want to take up too much of your time.” Thank you so much, I definitely look forward to perhaps some future conversations. I’ll be definitely following you and what you’re doing because I’m super interested in this kind of stuff. 


Wendi Michelle 54:08 

Cool. Well, thank you and thank you for creating a platform for people to look at how to be their best versions. 


Chris Ippolito 54:17 

You’re welcome, and it’s my pleasure. Thanks. 


Wendi Michelle 54:19 

Thank you. 


Chris Ippolito 54:20 

Take care.