How Changing Your Association Can Change Your Life

Kris Mathis is a Grand Rapids, Michigan native who has gone on to have a successful career and reach international prominence as a world-class Motivational Speaker, Business Coach and Author of the best-selling book, “From Success to Significance: The 8 Keys to Achieving any Goal or Dream” written by Kris Mathis with Shannon L. Harris. Kris has shared his life-changing message with thousands of people in over 100 countries through the power of his book, live appearances, and other resources.  

Episode Summary 

  • The importance of surrounding yourself with the right influences 
  • How survivor guilt applies to successful entrepreneurs 
  • Loneliness is a part of your success journey 
  • What to do when your friends and family see you like the “old you” 
  • The importance of being laser-focused 



The ONE Thing by Gary Kelly and Jay Papasan 

Les Brown https://lesbrown.com/ 

Guest Information 

Website: http://krismathis.com/

Facebook Page: https://www.facebook.com/kmathis1/ 

Twitter: https://twitter.com/KrisMathis 

Instagram: https://www.instagram.com/krismathis/?hl=en 

LinkedIn: https://www.linkedin.com/in/krismathis1/ 

Episode Transcript

Chris Ippolito 01:16 

Hey, Kris. Welcome to the “Get Coached Podcast,” great to have you on here. Really excited to have a conversation with you, as this is going to be a bit of a different one. But welcome to the show, and I’d love to just jump right in, actually. You’ve got a fantastic story as far as how you became, well, currently I’d call you a serial entrepreneur, but part of why I have you on the show is because you have a business of coaching, as well, business coaching. I was wondering if we could maybe start where what was the moment in time in your life that really got you into the world of business and entrepreneurship? 


Kris Mathis 01:58 

First off, thanks for having me, man, I really appreciate it. I would say the thing that got me off in the business of entrepreneurship was, and it probably goes back to my teen years, I took a business class in high school when I was 16 and it changed the game for me. Just the things that I learned really intrigued me as a kid coming from poverty, a fatherless home, my father was a drug addict for 30 years, and just all these different things that I come from. And then find this thing that I thought could be the way that changes my life. And I fell in love and I never looked back, and I’ve been going ever since. 


Chris Ippolito 02:30 

That’s awesome. Do you remember in particular what it was that you fell in love with? Like what aspect of business was it? 


Kris Mathis 02:38 

It started with Microsoft programming, like learning Word doc, learning Excel. I went to some small competitions in high school with that, I also went to some small spelling competitions around business, spelling words and things of that nature. I went on to compete at the state level in all of those things and I did very well there, and that was when one of my teachers just encouraged me, “You should really stick with this, don’t let this go. You’ve found something that’s working for you, continue to ride that wave.” And before I knew it, man, I was starting my first business a few years later. 


Chris Ippolito 03:11 

How does one compete with Microsoft Word and Excel? I don’t know that, actually. 


Kris Mathis 03:18 

Yeah. I don’t think they do it anymore, but back then it was a program, the acronym was BAT, Business Applications and Technology. And what they would do is they would time you and give you exercises to complete on creating an Excel form or sheet, or having to write out a certain type of document with certain formatting, principles, and layouts and whatnot, and you were timed as to how fast you would get it done. And then they would grade you based on errors, how much of it you completed, and so on. 


Chris Ippolito 03:46 

Interesting. Sounds almost like a proficiency exam or competition. 


Kris Mathis 03:52 



Chris Ippolito 03:53 

Cool. Coming out of that, was there a business around that software that you ended up ultimately starting, or what was that first business that you ended up starting? 


Kris Mathis 04:05 

Yeah. I think for me that gave me the belief that being in business, entrepreneurship, was an option for my life, was something I could consider and pursue further, but it really didn’t take off until I started getting more into sales and marketing. And after my first sales and marketing job, it was at a local tuxedo store selling suits, that was what really opened me up to this world of business, entrepreneurship, sales and marketing. And then I’d say about two years or so later I ventured out and started my first marketing business. 


Chris Ippolito 04:34 

Oh, okay. You were helping other businesses with marketing? 


Kris Mathis 04:40 

Correct. Correct, yeah, helping other businesses with entry level marketing, promotional type information, mom and pop shops, things of that nature. From there I ended up moving to Detroit and actually I was homeless for a year while trying to figure this thing out and get it started, living out of a hotel. Ended up failing and lost everything after building up a fairly successful business, you could say. Lost everything, moved back to Grand Rapids, Michigan, into my mother’s basement for the next four years. Went on to work for a large home improvement company in marketing and that is when I caught my next break, was working there. And it just took me to another level in my career and I became independent from that company, seven years later I left in 2010, and then I’ve been on my own ever since. This coming May will make 10 years since I’ve been in my business independently. 


Chris Ippolito 05:29 

Nice. Congratulations, I think that’s something that a lot of us are striving for. 


Kris Mathis 05:35 

Yeah, absolutely. Yeah. 2007 I started a speaking career. I got asked so often in my mid-20s, “How did you do it, how did you become so successful in this space of business at such a young age?” And I thought if I could just share that story with people, I could tell, “Here are some things that I learned through my failures and my successes about life and business.” And before I knew it I was volunteering, and one day someone called and offered to pay me to come in and share my story with some groups. And I did and the rest was history, I knew I was onto something from there. And three years later I was walking out of my job for the last time. 


Chris Ippolito 06:13 

Yeah. That’s fantastic. I want to go back to that time where you spent the year homeless, and you had mentioned that the business ended up failing. Do you mind if we go back to that time, and just what was the beginning of the downfall of the business, or what was it that ended up happening that caused the business to go the way it did? 


Kris Mathis 06:41 

Very good question. I think it was a multiple of things. I think some of the things were me being very immature in business, being very new to a situation, going out to the area with partners with our goal was to build this thing up. And then as we build this up, we will individually branch out and start our own locations. Going into a situation like that at 20 years old is not as simple as you may think. Not having a formal background in business, only having a couple of years in this space, and really just going out on a pipe dream that this first time out is going to work. 


I think the other mistake that I made was being in Detroit, in the Detroit area I should say because I lived in the suburbs of Detroit, being there Monday through Friday, but then coming back home to the same crowds of people in the same environments that I was fighting so hard to get away from did not help the self-development, personal development, aspect of building my business or me actually staying focused on business. 


And a combination of those things put together created a downfall for the business from there. That is what I would credit it to. 


Chris Ippolito 07:48 

I’m going to summarize a little bit, and correct me if I’m wrong here, but it sounds like you would attribute part of it being association, like the people that you were around and influencing you just weren’t helping you level up to where you needed to be. 


Kris Mathis 08:06 



Chris Ippolito 08:07 

Yeah. That’s super interesting. And it’s so crazy how something like association gets overlooked by a lot of people. 


Kris Mathis 08:17 



Chris Ippolito 08:19 

If you were to give yourself advice back then, because I would assume some of these people that you were associating with were people you considered or called friends at the time, right? 


Kris Mathis 08:29 



Chris Ippolito 08:30 

Would you have advised your younger self that you’re better off being no friends versus hanging out with that group of people? 


Kris Mathis 08:41 



Chris Ippolito 08:42 



Kris Mathis 08:43 

Absolutely. I mean I think of the advice that I once heard from motivational speaker Les Brown, he said, “There are some people you have to keep in your heart and out of your life.” Simply meaning you love them from a distance for a little while. And that was the tough lesson that I had to learn, was that I think that a part of the struggles that we have as entrepreneurs is that we feel that success guilt. That because we’ve made it and we still have friends and family that are struggling, we can’t separate from that. It’s hard to tear away from that part of our life because it’s a part of who we are. 


And it’s challenging to then begin to have success, make money, whatever that looks like, knowing that you still have a big part of your family or friends that are still struggling in an environment that you have now walked away from. There’s a survivor’s guilt that comes with that, and then you find yourself unconsciously sabotaging your success without even realizing it. And that’s where I found myself. 


Chris Ippolito 09:39 

I don’t know if you saw my eyes like, “Whoa.” 


Kris Mathis 09:41 

I did. 


Chris Ippolito 09:42 

Like, “Hang on now. Hang on.” Maybe I need to reflect on my own behaviors lately. 


Kris Mathis 09:49 

Yeah. Man, we all do. 


Chris Ippolito 09:52 

That’s super fascinating, I almost want to dig into that a little bit more before we jump onto something else. 


Kris Mathis 09:59 

Let’s do it. 


Chris Ippolito 10:01 

The advice being almost, in a sense, isolate yourself, protect yourself from those negative influences, though still love those people, right? Because you’re not trying to tell them they’re bad people, you’re just saying, “I just can’t spend a lot of time with you at this point.” 


Kris Mathis 10:20 



Chris Ippolito 10:21 

You start isolating yourself as an entrepreneur, and then I would assume, because I know I’ve felt this at times myself as I’m going through my journey, you start feeling almost alone, loneliness in a sense. What would be the advice for somebody who has taken the initial advice and, “Okay, I’m going to start distancing myself,” but then they almost get into this shell, and then they start feeling a little lonely? What would be the next step as far as, “Okay, well, that’s natural, but this is what you should maybe think of doing next”? 


Kris Mathis 10:56 

Yeah. The loneliness is a part of success, unfortunately. I mean the higher you go up that later, the more lonely it becomes for some people the more success they have. My advice for those who struggle in that space is that you don’t completely isolate 100% from that audience, but you have to have a healthier balance of how much time you spend there versus how much time you spend away. That’s when your 80-20 rule comes into play. 80% of your time is spent focused on your business, 20% of your time is being around friends and family and those that keep you humble and grounded into the earth. But then that can only be done for so long. You can’t talk business in that circle and expect to see things take off and happen, it just doesn’t work that way, especially when they’re not business people, they don’t come from that kind of a background. You have to find that balance. 


And for me what I later learned was that I have to spend my time with successful business people who could help me understand and learn that piece of it, but then it didn’t hurt for me to come and have dinner with family. It didn’t hurt for me to have a Saturday night where I hang out with friends for two hours, and then I’m back to the grind. Just to keep me grounded and humble so that I don’t float off to the clouds because of my success. And I think that’s just crucial to the success of any person, is you have to have that group of friends or family who knew you before you were doing all this. I keep a circle of that around me even to this day. 


Chris Ippolito 12:15 

Yeah. This is almost turning into a coaching session here. When you’re around those people though, did you ever experience it where they look at you and they still see old Kris? It’s funny because we have the same sounding name, but spelled differently. But they look at you and they’re like, “Oh, well, old Kris wouldn’t do that. We remember old Kris and Kris of the old days didn’t do that.” But then you’re trying to show this new Kris and they’re like, “What is this? Who is this?” And did you ever go through that struggle a little bit? 


Kris Mathis 12:52 

Absolutely, absolutely. And I think that’s a part of this process of growth and change that comes with reaching success. And what we have to remember is, I think it’s a line that Jay-Z said, “No one works that hard to stay the same.” I’m paraphrasing, but no one works that hard to stay the same, right? You have to be able to show them that, “I’m growing and I’m changing, and it’s up to you to keep up with my growth and change as you grow and change and we grow together, or I grow without you.” Those become the options. And that’s a part of the pain that comes with success, and then the success guilt that comes with it, as well, on the other side. You have to be able to figure that out. 


And I’ll add one more thing to that. I think there are two things that every entrepreneur must have to get through this phase, you have to be really, really good at solving problems and you have to learn discipline. Those are the two key factors that you must have to survive these phases of figuring out your life, figuring out your business, and then the success that comes along with it. You have to get good at both of those. 


Chris Ippolito 14:00 

Right. Good advice. Let’s wrap that up because I’m like, “Let’s talk more, let’s dig more.” Let’s talk a little bit about the now. What are you up to now? I had mentioned earlier that I consider you a serial entrepreneur because you’re involved in a ton of different stuff. Do you want to share a little bit of what you’re involved in, and we’ll go from there? 


Kris Mathis 14:23 

Yeah. For the last 12 years I’ve been a professional motivational speaker, I’ve spoken at events all over the place. I’m a bestselling author, I wrote a book called From Success to Significance: The 8 Keys to Achieving any Goal or Dream. I own a successful wine tour company called Raise a Glass Wine Tours, I own a coaching business called Full Circle Coaching, and then I recently launched an investment group for supporting small businesses that are trying to find their way called the K MAT Investment Group. And that’s just a tip of some of the things that my hands are in. I’m working on a film, as we were talking about a second ago, over my shoulder here. 


And yeah, I love to play and dabble, and then just find things that I really enjoy. And I’m thankful that I have created enough freedom in my life to be able to do these things and enjoy all of my passions rather than being limited to just one or two of them. Yeah. My passion overall just comes down to helping people, I mean that’s the bottom line. And any of the things you look at that I do, they all revolve around supporting or helping people in some capacity. 


Chris Ippolito 15:27 

Yeah. Or doing something that you’re passionate about. 


Kris Mathis 15:31 



Chris Ippolito 15:31 

Because you had mentioned in our original call that you had just recently finalized the acquisition of a steak shop, or what was it? A restaurant, right? 


Kris Mathis 15:42 

Yeah. A family butcher. Yeah, a family butcher that I’m working with, yeah. And we just got that. We’re still in the process of finalizing some of those details and that’s open. Our team is going to be coming in and supporting them as far as their marketing, events, engagement with their customers, and building out their delivery services and a number of other things as far as the business goes. And the goal really is, I mean, you’ve got a father-son duo that works in this business all day long and they have reached their capacity as to what they’re capable of doing. But our team has the capability to come in, restructure how they build out the business, and then show them how to expand the business and get more of their time back so they can spend more time with their families and grow the business at the same time. And it’s really what it’s all about, is how can I share these things that I’ve learned about business with other entrepreneurs who now want to seek that same freedom. 


Chris Ippolito 16:30 

Yeah. And that’s really cool. I think that’s such a noble thing to do, is to, in a sense, pay it forward, and to do it in a way that you’re financially vested in it, right? Because it sounds like you’re partnering up with them and you’re invested in that business to help them get to that financial freedom, which then they’ll be able to pursue other things if they want to. Yeah, that’s really cool. 


Kris Mathis 16:58 

It’s a very interesting model that we’ve come up with that doesn’t exist. I mean we’re taking a chance on businesses that we believe in that we feel have the ability to grow in exchange for an equity stake in their business then. We play long-term game, we really don’t win until the business grows, that equity now has gained value, and then that’s how we win on the back end. But in the meantime the business is growing, they’re making more money and getting their time back. They’re winning on the other side, as well. 


Chris Ippolito 17:25 

Yeah. I like that, I like that a lot. One day I’d like to do that. For me I like the idea of trying to help other people out, but it can be challenging. If there’s not something significant that they can lose, then they don’t really commit and invest in it. Obviously with business owners, they have an established business. If it fails, that’s probably their livelihood. Partnering up with somebody where they’ve got skin in the game like that, it’s probably a really great match. 


Kris Mathis 18:00 



Chris Ippolito 18:03 

Okay, I’ve got another question. You’ve got somebody like me who loves the idea of helping all these people out and growing their business and just getting them a foot forward or whatever it is. But when you were just starting out your career, you were able to get to this point, I would assume anyways, because you really focused on one thing and one thing in particular and you weren’t really spreading yourself out too thin. Or am I wrong in that assumption? 


Kris Mathis 18:35 

No, you are 100% correct. I believe in playing laser-focused. And even now that you hear me talk about having all these different things that my hands are in, believe me there’s no way I could pull all this off without an amazing team of people working around me. What I’ve learned my strength is, I’m very good at strategy, I’m very good at how to bring things to market, and I’m very good at carrying the vision. My weakness is really the details, that’s not my strength. I see 1 and I see step 10, I don’t see anything in between. And I bring this crazy idea back to the team and they say, “Okay, Kris, slow down. We’ve got to think about this and this and this,” and then they help me piece out those pieces together and help me map it all out. There’s none of this that I could pull off without having a great group of people around me that not only believe in the vision, but also believe in me and the leadership that I bring. And then together as a team we pull it all together. 


But for those that are getting started, I can’t say it enough, you have to become laser-focused on one thing. And what I call it is a three-step process. You build it, you grow it, you master it. Those are the three steps that every entrepreneur has to go through when they create a new product, service, idea. You start by simply building out what it is that you want to do. Then you have to grow it by putting it out to the people, seeing if we really appreciate it, do we want it, are we willing to pay for it. You’re going to learn a few things there. And then the last part is you have to master it. You have to master how it works, what it’s going to be, what are your next steps, what are your plans for growth to take it to that next level. Only then do you introduce something new, only then do you bring out a second product. 


I think the best example of this is probably Apple. Apple doesn’t give us anything new until they’ve built it, grown it, and then mastered it. If you look back when they released the iPhone X, and I’ll make this very brief, they released the iPhone X and, I want to say, the Apple Watch Series 1, they didn’t give us anything new after that because the Apple Watch was only number two on the list under Rolex. Only when they passed Rolex did they give us something new. That was it. They don’t make a move until they’ve built it, grown it, and then mastered it. Only after mastering do we give something new. 


The mistake early entrepreneurs make is they give us something new, they get excited, and they call it a new idea, or they had 2 customers out of 300 people tell them, “You should do this.” And then they create another one, and before they knew it they’ve got five things and a small marketing budget that doesn’t stretch enough across those five and they’re trying to push all five products without ever testing and confirming that the market really wants it. And then it’s frustrating when you’ve invested all this money and time and resources into these things and they don’t sell. That’s a pain. 


You have to start with that one thing, be very conservative. Start with that one thing, build it, grow it, master it. Give it to us, learn from it, make some mistakes, get it right, and then nail it, and then you master it, and then you introduce the next thing to us after you’ve mastered it. You introduce that second thing back to the same audience who’s already told you, “We love what you do, we believe in what you do, we will buy your product.” You bring that second product back there. If that audience doesn’t buy it, don’t expect the public outside of that to buy it either. As simple as that. That’s where it starts. 


Chris Ippolito 22:02 

That’s really good advice. Personally, I’m taking a lot of value out of this because I feel like that’s where I’m at with the podcast. The podcast, in itself, is a part of the business, but it is not the only part of the business. What I’m really doing is, in a sense, a marketing service, digital marketing services, I just use the podcast as the platform to get those introductions, meet people, spread the good word. This is a simple way for me to add value to many people without really spreading myself too thing because I’m having conversations with people like you who are able to share amazing insight. 


That’s the value I can share to all these people that used to come to me and be like, “Hey, I could use your help with this, this,” blah, blah, blah. And I wanted to help them. Now I can be like, “Hey, just listen to the podcast.” 


Kris Mathis 22:59 



Chris Ippolito 23:00 

There’s nothing I’m going to be able to tell you that somebody like Kris or any of the other guests that I’ve had won’t be able to tell you, and they’ll be better at it because they’ve been doing this for many, many, many years and they’re actual professional coaches. Me, just I read the books and I like to help people, that’s about it. 


Kris Mathis 23:15 

Yeah. I love coaching. I’ve been coaching now about 10 years. In my last, I want to say, almost five years I’ve coached, I’m approaching, 400 entrepreneurs, from here to Germany and all over the United States that I’ve coached in the last few years. I’ve been very humbled by the demand that I’ve had to want to support and help other entrepreneurs and they want to work with me, but I love to share. I love to share. I believe Brendon Burchard said it best when he talked about giving away your best content. Give away your best content, share all of your secrets and tips. And if you do that, the people that buy those things and get them for free, they’re going to say, “Man, if this is that good, it’s got to be even better if I pay for it.” I am a firm believer in not holding back. I’m not here to tell you just what I do, I’m going to tell you the what, the who, the when, the why, there where. Whatever it is, I’m going to answer the question, I’m happy to share. 


Chris Ippolito 24:12 

Yeah. You don’t have a podcast yourself, do you? 


Kris Mathis 24:16 

No, no. I’ve thought about it, it’s been mentioned to me a few times. I used to cohost a radio show some years ago out of New York called Power Talk and that was the last run that I did around media, and I’ve done interviews all over the place since then. I like this side better some days. 


Chris Ippolito 24:34 

Yeah. I think that’s a great place to be because then you’re reaching so many different audiences, right? Like you’re going to reach my audience, then somebody else’s audience. And those two audiences, for the most part, are going to be very different, but similar in some ways, right? Whereas building your own audience, I think, would be great, as well, because I’m sure there would be a ton of value there. But I would say it’s a lot less work to be the guest than the host, right? 


Kris Mathis 25:07 

Exactly my point. 


Chris Ippolito 25:08 

Because after this I’ve got to do the editing, and then the promotions, and all that other stuff. 


Kris Mathis 25:14 

Exactly my point. 


Chris Ippolito 25:15 

Yeah, I get it, I get it. Yeah. 


Kris Mathis 25:18 

You have to have an appreciation and an enjoyment in some of those things to really get it. And I do, I love it, I’m just not a detail guy. You don’t want me to edit any of your shows. 


Chris Ippolito 25:31 

You just get your team to do it, like you said. 


Kris Mathis 25:34 

Exactly, that’s what it would have to be. 


Chris Ippolito 25:36 

Yeah. That’s awesome. I think that was a really good conversation. Let’s wrap it up with, like I always like to wrap up every episode, coming out of this conversation that we just had, what’s that one piece of advice that you would want to share to the audience? Let’s say they’re struggling with, I like the topic of focus, focusing on one thing, let’s say they’re struggling a little bit with that. Do you have some advice on how they can help themselves focus or get into a position where they are only focusing on one thing in their business? 


Kris Mathis 26:13 

Very good question. I would give a short analogy. It’s like the deer who walks out onto the highway and sees the oncoming vehicle. The deer is mesmerized by the traffic and the lights of the oncoming vehicle, and eventual the vehicle cleans the deer up off the road. But if the deer had looked away for a split second, he would have broken the spell from the vehicle and moved on. It’s the same way with people, we cannot focus all of our time and attention on our goal one second and look at it and talk about it and love it, and then all of a sudden something in life happens and we decide to focus over here. We have to learn to focus on the goal and address our problems. We focus on our goal and address our problems as needed, but we never, ever focus on the problem. 


That would be the advice I would give, is beginning to create that habit and discipline. No, it’s not going to come overnight. No, it probably won’t come in a week. But it will come in time if you consistently get good at mapping out a schedule that allows you to maintain a hefty focus on what it is that you’re doing and what it is you’re working on. 


One last piece of that. What it was for me was when I wrote my first book From Success to Significance, I woke up every morning at 7:00 a.m. and I knew that the first two hours of my morning was focused solely on writing. And I had it scheduled out like I was going to the gym to workout. Every morning that was the plan. Nothing was getting in the way, there’s no answering phones, there’s no stopping to go do anything else. It’s this and that’s it. If I’m staring at a blank sheet, I’m staring at a blank sheet. 


Chris Ippolito 27:45 

For two hours, right? 


Kris Mathis 27:46 

For two hours, yeah, for two hours. Because I’m getting into the habit of creating this discipline of “this is what I’m going to be doing.” And those habits are now still helping me all these years later of learning how to become focused in the things that I do now and the businesses I play in. That would be my two cents, off the top of my head at least, yeah. 


Chris Ippolito 28:06 

I think that’s solid advice. There’s a fantastic book, I’ve referenced it a few times, called The One Thing that talks about that. And it’s basically what you’d share there, the principle of time blocking. You block off time, you set it aside, you put it in your calendar, you treat it as a highly important meeting, nonnegotiable. And during that time you turn off all distractions and you do the thing that you’re supposed to be doing. Like you said, even if it means sitting in your chair and staring at a blank screen because you can’t figure out what you’re supposed to do, at least spend that time thinking about it and mulling it over, and just eventually you break down the barriers. But yeah, I think that’s fantastic advice, especially in our culture of attention seeking, everything is trying to grab your attention. And to be able to protect your focus and develop your focus is a very powerful skill set, really. 


Kris Mathis 29:12 

That’s good. I would add one more thing to that. And that would also be to create that discipline, put yourself in a position that makes you uncomfortable. Success is not convenient, there is nothing convenient about success. Simply meaning you have to be uncomfortable to create the disciplines you want. Discipline and success don’t come from a comfortable place. Intentionally make yourself uncomfortable. 


Chris Ippolito 29:36 

Okay. I like that, I like that addition, because I think a lot of people, and I’m even including myself in this, think, “Oh, you know what? I’m going to block two hours and it’s going to be just fine, smooth sailing for those two hours.” But then when you get into that block, whether it’s the next day or a couple weeks later, a month later, and you’re really struggling and you’re like, “Man, I hate this right now.” What you’re saying is that’s normal, that’s part of the process. 


Kris Mathis 30:10 

That’s it, that’s a part of it. 


Chris Ippolito 30:10 

Okay. I like that. 


Kris Mathis 30:12 

And, I mean, that uncomfortability could be you not sleeping in your bed until this project is done. It needs to be something that’s painful. There were times where I literally slept on my floor next to me bed with the goal of making myself uncomfortable, which would force me to reach the goal. And when I reach the goal, I get my bed back. 


Chris Ippolito 30:36 

I like that. Playing with the running away from pain or pursuing pleasure, you did both, in a sense. You’re creating the pain to run away from, but then you also put forward the carrot on the stick. 


Kris Mathis 30:50 

Absolutely. You don’t take a vacation until this is done. And if you’ve already bought the vacation, that vacation may get canceled if you don’t reach this goal. It’s just that simple. If you don’t want to lose the money you’ve already spent on that vacation, then you’ve better get to work. That’s a serious discipline, it takes a lot of commitment and discipline to commit to that and actually follow that through and really get it done. And when you reach it, the appreciation you will have on the other side of that success will be so worth it, it will be so worth it. Rather than the guilt you’ll have when you take the vacation knowing you didn’t reach the goal but you still take the pleasure. There’s a guilt that comes with that that takes away some of the joy of that vacation. 


Chris Ippolito 31:31 

Yeah. That’s really good, I like that, I think that’s a great place to wrap up. That was a fantastic conversation, Kris. 


Kris Mathis 31:41 

Yeah, this was good. 


Chris Ippolito 31:41 

Absolute pleasure, I’m so glad you decided to come on the show, because I think that was a lot of fun. 


Kris Mathis 31:46 

And thanks for having me, I appreciate it. 


Chris Ippolito 31:49 

Yeah. Where can people find you if they want to learn a little bit more about you? 


Kris Mathis 31:54 

Yeah. Krismathis.com, right on my website. Facebook, Instagram, LinkedIn. Yeah, any of those areas, you can find me through all the social media. Just a simple google search of “Kris Mathis” and I should pop up. 


Chris Ippolito 32:12 

Great. I’ll make sure to include that in the show notes. And yeah, that was really good. 


Kris Mathis 32:19 

Thank you. 


Chris Ippolito 32:19 

Thanks, again, and we’ll see you next time, take care. 


Kris Mathis 32:22 

Absolutely, have a good one.